01
Spot the opening
The agent watches sell-through, stock position, seasonality, and competitor promo. When a worthwhile promo window opens, it flags it with the expected lift.
Kwanta Promo
Every campaign, scored before it launches.
Before a campaign ships, the AI checks real lift (new sales, not reshuffled ones), halo (what else rises with it), and cannibalization (what it steals from). It drafts the offer, the calendar, and the customer segments using real numbers from every store. Your team approves what goes to the till.
- Pre-flight incrementality + halo score
- Segmented sequences wired to the till
- Post-campaign lift per segment, not aggregate
How it works
A weekly promo cadence replaces the "plan in Excel, ship in Canva, measure never" workflow.
02
Draft the offer
Mechanic, depth, duration, scope (category × store cluster), creative copy. Drafted against elasticity and halo — not a guess.
03
Segment the push
Customer passport segments (value, RFM, category affinity). WhatsApp, email, Telegram sequences wired directly to the till.
04
Measure the lift
Incrementality per segment, per store. Not aggregate uplift — actual causal attribution against a hold-out.
What it covers
Offer design
Mechanic (% off, BOGO, bundle, tiered), depth, duration, category/SKU scope. The agent chooses what the data supports.
Incrementality score
Pre-flight estimate of causal lift vs. cannibalization. Campaigns below a threshold never reach the calendar.
Halo + cannibalization
Which SKUs rise, which fall, how long the halo lasts. Shown per category, per store cluster.
Segmented sequences
WhatsApp Business, email, Telegram. Personalized copy drafted by the LLM in the tone of your brand.
Till integration
Offers honored at Kwanta POS. Redemption and attribution write back to the customer passport.
Post-campaign attribution
Causal lift against a hold-out, per segment, per store. Not last-click — actual incremental revenue.
Works with
Promo reaches customers wherever they are — and closes the loop back to the till.
- Kwanta POS
- WhatsApp Business
- Email (SMTP + transactional)
- Telegram Business
- Instagram + Meta Ads
- Kaspi · Wildberries · Ozon
Common questions
How is incrementality measured?
A hold-out group is defined per campaign, matched on pre-period behavior. Lift is the difference in purchase behavior between exposed and hold-out over the campaign window — causal, not correlational.
Can the agent write copy in our brand voice?
Yes. We train the LLM layer on your tone of voice, historical campaigns, and product vocabulary. Output is drafted for approval — your team always signs off before anything ships.
What about the customer passport — is that shared?
No. The passport shares notification preferences and consent, not purchase history. If two Kwanta retailers see the same customer, each one sees their own transaction history — only the consent layer is shared.
Start with Kwanta
Ship Kwanta Promo across your network.
Talk to the founders. Get early access, honest pricing, and a direct line to the team.